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Taylor Swift’s ‘The Eras Tour Book’ is Selling Like Crazy
Taylor Swift just did it again. Her self-published The Eras Tour Book is flying off the shelves, racking up an insane 814,000 copies sold in its first week. And here’s the kicker—it’s only available at Target in the U.S. No Amazon, no indie bookstores, just a good old-fashioned exclusive release. Bold move, right? But let’s be real, Swifties were always going to show up for this one.
To put that number in perspective, it’s the second-biggest first-week sales for an adult nonfiction book ever, according to Circana BookScan (formerly Nielsen BookScan). The only book to top it? Barack Obama’s A Promised Land, which sold 816,300 copies. So yeah, she was this close to outpacing a former U.S. president. And in case you’re wondering, she did beat out Prince Harry’s Spare, which pulled in 620,600 copies its first week.
Since BookScan only tracks physical sales, there’s no eBook or audiobook data here—but that doesn’t even matter because this one’s a hardcover-only release. Fans looking for digital options? You might want to check out some other great audiobooks here. Meanwhile, with over two million copies printed, there’s plenty of stock—so no need to panic-buy (yet).
Swift’s Genius Publishing Play
Taylor Swift doesn’t just release things—she strategizes. Instead of going through the usual publishing channels, she went full Target-exclusive, cutting out Amazon and traditional bookstores entirely. It’s a move that only someone with her level of influence could pull off, and clearly, it worked. Fans didn’t hesitate, and the numbers prove it.
She teased the book in a quick Instagram post, calling it a collection of “all the magical memories you guys brought every single night.” And of course, it racked up more than 3.6 million likes. No surprise there. While digital reading is obviously huge—Kindle Cloud Reader is changing the game—this release proves that physical books still have a special place, especially when they double as collector’s items.
Second-Biggest Nonfiction Debut Ever
So yeah, Swift is basically competing with presidents now. Besides nearly matching Obama’s first-week sales, she’s in a league of her own when it comes to celebrity-driven book releases. And let’s not forget—her book didn’t have an eBook or audiobook version padding those numbers. It was all physical copies. If you’re into digital reads, though, check out the latest Kindle Scribe 2024 to see how eReaders are evolving.
At this point, it’s not even shocking that she can move this many copies. If Taylor puts something out, people want it. Simple as that.
A Love Letter to Fans
Unlike the usual celeb memoirs or glossy coffee-table books, The Eras Tour Book is really for the fans. It’s packed with behind-the-scenes moments, nostalgia, and all the energy from her record-breaking tour. It’s less about making a publishing statement and more about giving Swifties a way to relive the experience. And let’s be honest—she knows her audience better than anyone.
How Long Will the Hype Last?
With millions of copies printed, there’s still plenty of time for fans to grab a copy, but the Target-exclusive angle adds that little extra urgency. It’ll be interesting to see if Swift tries this strategy again in the future. And while physical book sales are dominating right now, there are always budget-friendly digital options, like this sweet Kindle Unlimited deal for those looking to expand their libraries.
Taylor Swift: A One-Woman Empire
At the end of the day, The Eras Tour Book shows why Taylor Swift is unstoppable. She does music, live shows, films, and now books. Everything she touches turns into a big hit. And the best part? She does it her way.
So, will she break another record? Most likely. Will fans keep buying everything she makes? Yes, without a doubt. The Swift impact is real, and we’re all just living it.
