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TikTok Print Book Publishing: From Viral Reads to Real Pages
ByteDance, the company that created TikTok, is making news again. This time it’s in a surprising way. They are moving into print book publishing in the U.S., starting next year. next year. Yep, TikTok is about to take over bookstores, not just your phone screen. It’s a bold move, but honestly? It makes total sense. With BookTok already shaping what people read, why not bring that influence straight to the shelves?
The BookTok Effect: How Social Media Is Selling Print Books
BookTok is now a big part of TikTok. It is changing the world of publishing. The New York Times says that books shown on BookTok sold 41 million print copies in 2024. This is a 23% rise from last year. On the other hand, the whole adult fiction market only grew by 6%. This shows that TikTok is more than just dance moves and funny cat videos. It is now a big part of book sales.
Digital books are good, but there is something nice about holding a real book. Sales during events like the Kindle Black Friday Discounts and Kobo’s Black Friday Sale show that many people enjoy going through real pages. ByteDance is using this feeling of nostalgia while thinking about its skillful digital users.
First Up: On Screen & Off Again by Caitlin Cross
TikTok’s publishing journey starts on February 4th with “On Screen & Off Again” by Caitlin Cross. If you love a good “will they, won’t they” romance, this book is for you. It tells the story of Wilhelmina Chase and Daxon Avery. They were childhood stars who reconnect years later. Their reunion has lots of drama and excitement. This book is perfect for BookTok, and you will see it on your For You Page soon.
Why TikTok’s Print Move Is Actually Genius
Jacob Bronstein, head of editorial and marketing at TikTok’s 8th Note Press, put it best: “Physical books are still overwhelmingly the most popular format, especially in targeted genres.” In other words, people aren’t ditching print anytime soon. ByteDance is just making sure they’re at the center of the action, whether you’re scrolling on TikTok or browsing the aisles at your local bookstore.
This change is part of a larger trend. New developments in digital publishing and technology, like the TCL NxtPaper 4.0, show that storytelling is changing. TikTok is not just keeping up; it is also helping to create this change.
A New Era for TikTok and Publishing
At the end of the day, this isn’t just about TikTok growing its brand; it’s about a change in culture. BookTok has already changed how people find and buy books. Now, TikTok is getting into print publishing, which means it is pushing harder in the book world. Whether you love books or just enjoy scrolling through TikTok at night, one thing is clear: our way of enjoying books is changing, and TikTok is at the front of this change.
